Avoid These Common Social Media Mistakes with Your Small Business

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If you’re feeling pressure to establish an online social media presence for your small business, you’re not alone. These days, businesses of all shapes are sizes are reaping the rewards that only a legion of followers can bring, but done incorrectly, can result in a loss of revenue, wasted resources, and a diminished ROI. Here are seven common mistakes you’ll want to avoid.

All take and no give. You want to gain exposure, followers and an audience but what will they get in return? Be generous with your time and make it count by providing relevant content, sharing the content of others, and joining conversations where you can make a difference.
Selling yourself…short. Social media isn’t the place to push your sales agenda. Instead, use this valuable medium to forge relationships, which can in turn, lead to sales.
Not measuring up. Be sure to measure the results of your social media campaign using such metrics as number of brand mentions, direct messages, and social shares of your content.
Letting comments slip by. Failing to respond to any and all comments makes you look disinterested. Respond quickly and thoughtfully to each to remain engaged.
Too much, too soon. You may be tempted to dive right in and join every platform. However, you’re better off to start off with just one, and establish yourself, while spreading out your marketing efforts to other areas.
Use what you know. As a small business, you know everything there is to know about your product or service, marketplace and target audience. Make sure the person in charge of social media posting is able to communicate this information, and use it to attract potential customers.
Failure to commit. Be consistent with your postings. As part of your social media strategy, formulate a schedule of what, when, and where you post and stick with it; infrequent or irregular postings can leave the impression that you’re unreliable.

Avoid making these common social media mistakes with your small business by developing a solid strategy in line with the scope and goals of your company.