Get Better Results by Creating a Google My Business Page

698 250 admin

If you’re like most businesses, you want to get your website to page one of Google’s search results. One tactic that will allow you to make great strides with this goal is to create a Google My Business page.

When you create a Google My Business page, additional information about your business will populate in search results in conjunction with your website listing, such as your business’s physical address, phone number, images of your business and products and customer reviews. Naturally, this can make your business stand out in search results.

Here are some additional benefits of having a Google My Business page:

  • Boosts Local Search Ranking – When ranking for local searches, Google will take into account the physical address that you have listed on your Google My Business page to compile a list of nearby businesses for the searcher. In addition, your business description on your Google My Business page will help Google to determine the relevancy of your business in local search results.
  • Offers Credibility – When you include pictures of your place of business and products that you offer on your Google My Business page, you are essentially offering people a snapshot of your business before they even visit your website. This can demonstrate to prospective customers that you are a credible business and worth looking into further online.
  • Assists With Reputation Management – A Google My Business page allows customers to leave feedback, write reviews and make inquiries. In addition, the owner of the Google My Business page has the ability to promptly respond to this customer feedback, therefore making it a powerful online reputation management tool.
  • Provides Access to Useful Analytics – A Google My Business page gives owners access to a powerful amount of analytical data to tweak their SEO strategies. Some examples of this include showing how customers searched for and found your business, where your website traffic is coming from, and how many calls your business is receiving based on the direct-listed phone number originated on Google Maps.

As you can see, having a Google My Business page can be extremely beneficial to your business in many facets. The good news is that creating a Google My Business page is free and extremely easy to setup. For all of these reasons, your business can’t afford to not have a Google My Business page.

Leave a Reply

Your email address will not be published.