Improve your Customer Service - and Bottom Line, Hughes Office Equipment

Improve your Customer Service – and Bottom Line

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When it comes to running a successful business, the importance of superior customer service can’t be forgotten. Consider these statistics:

  • 76% of consumers believe customer service is a measure of how much the business values their patronage.
  • 55% of customers are willing to pay more for the same product if the customer service is better than the competition.
  • Companies that emphasize customer service enjoy a 60% higher profit margin.

With customer service playing such a critical role in your success, it’s essential to do it right. Here are some tips to set you apart from other businesses.

Acknowledge Your Customers

It’s very satisfying to a customer when they walk into a business and are greeted by name. Learning the names of your frequent customers will help them feel valued, which will keep them coming back. Take this acknowledgement one step further with handwritten greeting cards for birthdays and holidays, and personal thank you notes on occasion as well.

You can also acknowledge your appreciation to customers by featuring a different customer each month on your website, social media and/or bulletin board. Your business wouldn’t succeed without your loyal clientele, so let them know you value them.

Give Them Your Business

Chances are some of your customers own their own businesses, and may have services that are valuable to you, both personally and professionally. By frequenting your customers’ businesses, you are establishing a deeper relationship with them that will support both of your companies.

Reward Feedback

The customer may not always be right – but sometimes they are. When your customers provide negative feedback, you should take it to heart and find ways to improve. When a customer’s feedback leads to changes that helps your business, thank them with a gift card, thank you note, and a public acknowledgement on social media.

Share Your Knowledge

The services you provide are valuable to your customers, and so is your knowledge. Hosting information sessions, workshops, and demonstrations are a great way to share your expertise with your clients and add value to your relationship with them.

Customer service plays a critical role in making your business successful, but it must go beyond simply being polite to everyone who walks in the door. Taking the time to go above and beyond for your customers can substantially increase your bottom line and create loyal clients that will keep you in business for years to come.

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