Your copier is down again. You’re in the middle of placing a service call when it dawns on you, every time your technician leaves there’s a pile of paper in your recycle bin. Do you know how many impressions they run during a normal service call? Better yet, who’s paying for those copies?
Sadly, most customers never ask this critical question and it can be costing you plenty! Recently a dealer was overheard at a trade conference making a stunning confession. He remarked that he was making huge margins on each service call by having his technicians make a minimum of 200 impressions per call. If each technician made 10 service calls per day, that’s 2000 impressions per technician, per day! In this instance, the dealer in question had 10 techs on staff – that’s 20,000 impressions per day, or 100,000 per week! At just 5 cents per copy, that comes to $5000.00 every week, all of which he passed on to his unsuspecting customers!
The question needs to be addressed. When placing a service call, ask who is responsible for copies when your technician is servicing your system? Of course they will need to run some copies during a normal service call, but are they running more than necessary? Could they be receiving an incentive to do so? Could you be paying for those impressions? The only way to know for sure is to ask when placing a service call.
If you’re a Xerox customer every bill you receive has a line item called “copy credits.” It’s Xerox’s policy to credit customers for every copy made during any service call. That includes black and white, color and over-sized impressions.
If you’re not a Xerox customer, you probably should ask your technician what is happening with the copies they run during a service call. It can add up to a significant amount over a year’s time.
Industry experts believe that on average most companies make 24,000 total color prints or copies per year. If just 6% of those impressions are run correcting operational issues, (i.e. during service calls) and the average cost per color page is just 10 cents, that’s almost $150 per year off of your bottom line!
That’s a significant annual cost.
The question then is “Who is paying for all the copies or prints run during a service call in your office?” It’s a question that needs to be answered!
To find out how much your business is currently spending on print, click here for your free print assessment:
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