5 Reasons Print Is Alive And Well

While naysayers would have you believe that print is dying a slow death, nothing could be further from the truth. The shift to digital media has indeed forced a number of industries to rethink their strategies, working hard to keep up to the latest innovations, and printing is no exception – but rather than getting old and dying out, the print process is becoming new all over again; here’s why.

1. Head to any book store and you’ll see that there is still a significant percentage of the population that still prefers print over digital media. The same holds true in the business world, where for many, the value of a hard copy can’t be measured. The majority of small businesses today employ a similar marketing strategy, using a combination of digital and print media to relay their messages, knowing that research supports the effectiveness of printed material even today.
2. Advancements in technology and materials have led to vast improvements in the quality of documents and images. As recently as a few years ago, it was quite easy to distinguish those materials printed on professional, offset printers, and those run from the office machine; today, it’s possible to obtain that same quality in-house, with the right equipment.
3. Computers fail, batteries die, and power outages happen, so it makes sense to have copies of your vital documents in both paper, and digital form, for easy access at all times.
4. Small batch printing vs. bulk print orders make good financial sense, especially when you consider that between 50 and 60 percent of those bulk orders often never get used. As email addresses, cell phone numbers, company logos and staff changes occur, a large print order can quickly become obsolete. Printing smaller batches, or even as-you-go, means your information is always current.
5. Technology. Even something as seemingly straightforward as printing has the potential to evolve. New technologies in the print realm include 3D printing, where a tangible product is created using print technology, and while it may not be affordable just yet for small businesses, the pricing gap continues to close. A more realistic option is a modern day multi-function printer (MFP), with options to cut, stack, bind and even crease your printing project.

Though you may have heard otherwise, print is alive and well, and here to stay.   To find out how much your business is spending on print, click below for a free, no-obligation print environment assessment.